Hengdian International Short Drama Alliance(HISDA)
The Hengdian International Short Drama Alliance aims to establish a "short drama production factory" characterized by production value, competitiveness, and uniqueness, providing comprehensive and professional guidance and support for short drama production and development. Rooted in the entire ecosystem of the short drama market, the Alliance integrates key domestic and international resources, including major overseas streaming platforms, domestic top-tier film production companies, IP content providers, film education institutions, technical companies and investors. This creates a complete industry chain with upstream and downstream collaboration, bringing in high-quality projects while enabling local producers and copyright holders to expand globally.
The Hengdian International Short Drama Alliance aims to establish a comprehensive platform integrating film and television talent development, language incubation and crew training, fostering deep integration between domestic and international film industries. With a global perspective, the Alliance is committed to cultivating film and television professionals who meet international standards. It will also provide standardized and syste-matic training for international production crews, covering all aspects from creation and filming to post-production, to streamline production processes and help domestic enterprises better under-stand and adapt to overseas market demands, cultural differences, and compliance standards. In the future, the Hengdian International Short Drama Alliance will offer multi-faceted support and services to accelerate the global expansion of Chinese film and television enterprises and pave the way for their success in international markets.
Alliance's Founding Members
The Alliance was initiated by?
1.Hengdian World Studios, the world’s largest film and TV production hub, is located in Zhejiang Province, just two hours from Shanghai. Spanning 33 million square meters,Hengdian features over 50 live-action shooting bases and 2,000 unique sets, encompassing historical, modern, and futuristic scenes. Since its inception, Hengdian has hosted more than 4,800 production teams, producing over 80,000 episodes and films, and currently accounts for two-thirds of China’s film and TV output.
Hengdian’s state-of-the-art facilities include 130 soundstages, LED virtual studios, and specialized underwater studios,with the largest single stage measuring 12,000 square meters. Hengdian is providing comprehensive production support, creating a streamlined experience for filmmakers. Hengdian has also become a popular tourist destination for years and draws 20 million visitors annually. Additionally, Hengdian is also operating China’s second-largest cinema chain, with over 520 cinemas and 3,200 screens across 31 provinces and more than 210 cities in China.Hengdian also hosts the country’s largest independent film festival.
2.SpringReel is an international film and television production company based in Hangzhou and New York. Founded in 2023, the company is deeply involved in the film and television industry, integrating IP development, short drama production, and full-chain production of film and television production. The company has an outstanding international business vision and elite talents graduated from international prestigious universities, and is committed to creating high-quality overseas short dramas in multiple languages with a global perspective. Its production "Forbidden Desires: Alpha's Love" has a global phenomenon-level short drama with more than 250 million views on the entire network.Another hit, Chasing My Rejected Wife, dominated the top 10 rankings for an extended period, sparking a worldwide viewing frenzy and achieving phenomenal influence across both Western and Southeast Asian markets.
3.Woworld was founded in 2019. With dual headquarters in Shenzhen and Los Angeles, it has comprehensively laid out film and television, TVC and other businesses. In 2023, it took short dramas as the core creative direction, built a full-link team for content and marketing communication at home and abroad, and is committed to realizing the integration of cross-border film and television resources and the development of short dramas of cultural and tourism resources.It has now formed close cooperation with cultural and tourism in many places and continues to create high-quality short dramas for overseas export.
4.The China Internet Writers Village, established in 2017 with the endorsement of the China Writers Association, is a collaborative initiative by the Zhejiang Writers Association, Hangzhou Federation of Literary and Art Circles, and Hangzhou High-Tech Zone (Binjiang). It is the first national platform dedicated to providing policy support, opportunities for creative exchange, and industry connections for internet writers. To date, the village has attracted 292 renowned internet writers from across the country, including Tang Jia San Shao, Guan Pingchao, Jiang Shengnan, Nanpai Sanshu, and Mao Ni. Through distinctive activities such as online and offline "Advanced Training Courses," "Baima Hui," and "Villagers' Day," the platform has gained significant influence. The China Internet Writers Village has garnered numerous accolades, including being named a 2021 "National Copyright Demonstration Zone (Base)," a "National New Social Class Demonstration Site" by the United Front Work Department, a "Five-Star Committee Living Room" by the Zhejiang Provincial CPPCC, and a "Six-Star Party Organization" in Hangzhou. It has become a shining cultural emblem of Zhejiang Province.
5.UniVerse(Huayu) International Culture Communication Co.Ltd, is a company dedicated to promoting the globalization of Chinese culture and brands. The company focuses on providing comprehensive international communication solutions for Chinese culture and brands. With the strategic model of "content + culture + brand overseas" as the core, it creates a new international communication brand that integrates IP incubation, content production, brand activities, cross-border e-commerce, and international promotion. Combining digital technology and global communication platforms, it is committed to enhancing the recognition and influence of Chinese culture and brands on the international stage. At present, the company is registered in Wuxi National Digital Film Industry Park, and the team is distributed in Cayman, Singapore, Bahrain, Egypt, Japan, Thailand, Turkey and other countries and regions.
6.ShortMax, a global leading short-drama video platform, officially launched in September 2023 and has quickly expanded to over 240 countries and regions worldwide. With North America as its core market, by December 2024, the platform has surpassed 10 million daily active users and accumulated over 20 million followers across all social media platforms.Since its launch, ShortMax has repeatedly topped the overall entertainment app charts in various regions around the world, gaining widespread popularity and recognition from users.As an innovative platform focused on short-drama content, ShortMax not only boasts efficient operations across the entire industry chain but also fully integrates AI technology. This has greatly enhanced both content creation efficiency and user experience, enabling intelligent and personalized content production.
In addition, ShortMax excels in localized content production and distribution, releasing over 400 new short dramas each month. Not only has it produced short dramas with multi-language translations,but it has also launched several original overseas short dramas through the establishment of international teams.The platform has successfully produced several global hits, including The Female CEO Turned Janitor, Forbidden Desires: Alpha’s Love, The Unwanted Mate, and Hidden Millionairess: Never Forgive You. Each of these short dramas has accumulated over 100 million views, becoming global favorites that are widely loved by users.In the future, ShortMax will focus on providing more exciting short-drama content for global users, aiming to create a dynamic and innovative platform for short-drama entertainment.
7.DreameShort, launched by Crater Pte. Ltd., leverages the team’s extensive expertise in localized content production and operations across overseas web novels, audiobooks, and comics. Over the past year, DreameShort has successfully created a series of highly popular short dramas that have resonated with international audiences. Furthermore, drawing from tens of thousands of original IPs accumulated by Dreame, a leading global web novel platform, DreameShort enjoys a continuous stream of creative material for short drama production. This enables us to present diverse, culturally relevant, and captivating content to audiences worldwide, earning widespread acclaim from international users.
Alliance's Production
All-Round Supports
Technical Support
The A.R.C team, developed by Purple Wave Technology Co., Ltd., will provide essential technical support for the Short Drama Alliance. The A.R.C is a comprehensive digital management platform for film and television production, designed to make the production process more scientific, structured, straightforward, and precise. By implementing robust production management logic, standardized division of labor, and streamlined industrial workflows, A.R.C optimizes every aspect of filmmaking.
Leveraging advanced and powerful AI algorithms and deep learning technology, A.R.C enhances key production processes, including script breakdown and evaluation, script-to-image visualization for pre-production, large-scale budgeting, shooting schedule creation, visual production alerts, and remote material monitoring. The platform aims to establish a new standard for the industrialization, digitization, and automation of film production in China. Additionally, its algorithm-driven approach optimizes interdepartmental collaboration, simplifies expense reporting, improves financial review efficiency, and provides enterprises with a transparent and real-time production management experience.
The A.R.C team will specifically design a digital management system tailored for short dramas, helping productions achieve cost reduction and efficiency gains. It also deepens the application of AI technology in areas such as scriptwriting, location scouting, set and costume design, casting, and overall production workflows. This not only enhances the efficiency and cost-effectiveness of short drama production but also equips emerging talent with tools and platforms to excel in the global market. With its robust technical support, A.R.C is committed to driving innovation and empowering the next generation of creative professionals.
Legal Support
The Grandall Media Legal Team, led by Attorney Zhao Zheng (Yuntian) and founded in 2010 under Grandall Law Firm, serves as the legal support team for the Hengdian International Short Drama Alliance. Specializing in the cultural and media industry, the team provides comprehensive legal services for films, TV dramas, variety shows, stage plays, and musicals. Their expertise includes contract drafting and review, structuring of film and TV financing deals, intellectual property protection, copyright transactions, and development of derivative products. Additionally, the team offers legal counsel for talent management, advertising, internet, and new media companies, while also representing clients in image rights and defamation cases. With a proven track record, the Media Legal Team empowers the Short Drama Alliance by ensuring legal protection and facilitating industry growth and global expansion.
Strategic Support
Hengdian World Studios is dedicated to advancing the high-quality development of short(vertical) dramas, transitioning from meeting demands to proactive support. By continuously upgrading facilities and enhancing services, Hengdian has built a robust shooting support system characterized by premium quality, generous subsidies, and high efficiency:
- High-Quality Scenes: Expanding partnerships with vertical drama bases, upgrading facilities, and offering state-of-the-art LED virtual studios alongside diverse fixed sets.
- Generous Subsidy Policies: Introducing one-stop shooting services and optimizing living support to help production teams reduce costs and improve efficiency.
- High-Efficiency Services: Establishing a dedicated vertical drama operations center to streamline processes, provide personalized assistance, and swiftly respond to production needs, ensuring a seamless shooting experience.
Media Support
he alliance has established strong strategic partnerships with over 100 leading domestic media platforms, including CCTV, Xinhua News Agency, People’s Daily, China Global Television Network (CGTN), Phoenix TV, Global Times, Zhejiang Daily, The Paper, Toutiao, Tencent News, and NetEase News. Additionally, it maintains excellent collaborations with prominent international media outlets such as The New York Times, Les Echos, TV Asahi, Radiotelevisione Italiana (RAI), Swiss Broadcasting Corporation (SRF), as well as global social media platforms like Facebook. These partnerships provide robust media support for the alliance.
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